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By definition digital marketing (aka online marketing) promotes a client’s brand, products and services via the internet or other digital channels. A digital marketing campaign is typically delivered via an electronic device, such as computer, tablet
A digital marketer finds creative solutions to drive brand awareness and lead generation via free or paid digital channels, including email, search engines, social media, the company’s website and blog. The exact mix will depend on the client’s speci
A well-planned and executed digital marketing campaign will target the right prospects for your products or services at the right time, which means they are more likely to buy or book what you offer. It’s more flexible, efficient, and cost-effective
Nowadays, it’s no longer a case of IF you have a digital presence but HOW good you are at making the most of your digital presence so you can be, and stay, competitive. That’s where digital marketing plays a critical role. Consumers are becoming incr
You’ll hear a lot of jargon and sometimes a lot of acronyms associated with digital marketing. The most common types of digital marketing include Social Media Management (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-per-
Digital marketing is a must for every business. If you need customers (and who doesn’t?), you need to do online marketing. One of its key benefits is that it provides a cost-effective way to reach a huge audience while simultaneously targeting a spec
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